“Search Engine Optimization" or "SEO" is a process of optimizing your website and make it search engine friendly. This activity aims to promote your website and make it stand out in search engine result pages (SERPs).
Doing search engine optimization for an eCommerce website and getting the desired results is not a child's play. You have to work a lot at all times to improve your site's ranking and sales.
Why do I need to optimize my website for SEO?
Specially SEO for an eCommerce website is a hard-fought battle. Shop owners struggle to optimize their website for search engine as the number of products in the shop increases. Because of the complexity of the task, there are many retailers instead, focus on building their social presence and increase the budget for paid advertising to get more traffic and increase sales. Without SEO all these efforts don’t help much.
Firstly, a website with good SEO performance is noticeable in SERPs that attract potential customers to visit your website. The more customers reach, the more traffic and sales will happen. Moreover, once your website appears at high positions in SERPs naturally, it will become more trusted.
Secondly, SEO is an efficient process that brings higher traffic and conversion rates unlike paid marketing. Good SEO performance delivers the right data that users want.
For these reasons, never underestimate the significance of SEO if you want a successful eCommerce website with a great sale.
How to boost rankings of Magento 2 eCommerce website?
There are numerous tools but the Magento 2 SEO extension is the most powerful tool that helps you to automate all the nitty-gritty aspects of your Magento store. Solve content duplicity, increase site indexation rate, build powerful internal links and even manage how your page appears in SERP. This tool is like your personal SEO expert bot ready to bring more extra traffic!
Why Magento 2 SEO extension?
The primary and most popular, tool is Magento 2 SEO extension for Magento stores. Often copied, but never replicated! Magento 2 SEO plugin is a full-featured SEO solution that covers a complete array of on-page SEO: from optimizing small page elements to building a well-thought site architecture.
Its flexibility, as well as usability, equips businesses with the means to overcome their costs and expedite growth.
Features of Magento 2 SEO extension
This complete and robust Magento 2 SEO extension is what you need to make your eCommerce website rock-solid. This extension has a bundle of outstanding features:
- Powerful SEO Dashboard
Magento 2 SEO Extension offers a powerful dashboard which gives you a bird's eye view of all the improvements and settings available in the extension. SEO comprises of many parts and pieces, as a store owner you may face difficulty to fix all if they are scattered.
- Generate Sitemaps Effortlessly
Sitemap of a website is a very crucial aspect that shows Google and other search engines about what is available on your website. This extension is an all-in-one solution to generate SEO optimize sitemap. By generating highly optimized Sitemap you can index web pages of your website faster and achieve an increased SEO score on Google.
- Custom Robots.txt Editor
Magento 2 SEO Extension comes with an in-built robots.txt editor, you will no longer have to hassle with downloading, editing and uploading the robots.txt file. Robots.txt file restricts crawlers indexing certain pages contains private or irrelevant information and allows to index website pages that are meant for users.
- Analyze Store performance
- SEO Meter is a very effective feature offered by Magento 2 SEO extension to improve the SEO of your eCommerce website. It reveals the overall scale of SEO of that particular product, category, or any other page. It suggests the improve scope in website for SEO prospect. Also, you can see the current SEO level as good or poor. You'll also get the following suggestions:
- Improvements in meta title and meta description
- A product description is set or not
- Content readability
- Images for product
- Advanced Rich Snippets
With the help of rich snippets, you can show additional information in search results that attract users. Rich snippets display the rating, price, the contact information on the search result. When a visitor searching for specific products gets the search result with more information then he is attracted towards the result.
- Social Sharing Options
You must have noticed, whenever you share URL on Facebook or Twitter, it automatically fetch information like title, description, and image that you may not desire to display. With this extension, you can insert title, description and image which you want to share on Twitter or Facebook.
- Optimize Every Page
Magento 2 extensions for SEO enables you to optimize each and every page of your eCommerce website whether its category, product, CMS or contact us page.
The right SEO suggestions can breathe life into your Magento-based eCommerce store. It can work as a catalyst in your SEO efforts and help you increase your visitor traffic, grow your conversions and ultimately booster your revenue.
